Honey Truck Co. • Danielle Brooks

What’s the story behind where you are today?

I love drinking tea, especially with honey. One day I had the thought of how awesome it would be to have my own hive to harvest from. I checked out every book I could from the library about bees and keeping them.  Once we got our ducks in a row, I got on a list to get a beehive, and we waited…. In April of 2016 I got my first beehive. I drove up to Jacksonville and they just put the beehive in my trunk and I drove home with them. I had no experience, and jumped in head first.

What’s your Why?

The average age of a beekeeper is 57.  I just turned 30. I love being a young beekeeper because I get to be in the forefront on implementing change. The social, economic, and environmental landscape is rapidly changing and beekeepers are facing more challenges that ever.  There’s a need for a new generation of beekeepers. Younger beekeepers often have an innovative way of approaching problems as they arise.

What’s on the list for today? What’s next?

Today's to do list consists of getting ready for a pop up shop tomorrow at a local farmers market. I have to make more lip balm, pack the truck, do inventory, answer emails, work on social media posts, etc. The list is always endless and always different. I love that no two days of being a beekeeper are the same.

Ultimately, years down the road, I hope to franchise. The Honey Truck Company is an easily replicated model. It not only provides pollinators for an urban setting, but it also educates people on the importance of bees and buying a truly local product.

What’s one thing that you’d like people to know?

While honey bees are often in the spotlight of pollination, native bees are just as important to our ecosystem. Honey bees were imported from Europe in the early 1500s and are not native to America. In Florida alone there are over 319 native species of pollinators. Of those species, 27 of them can only be found in Florida and no where else in the world. That's crazy! We should work hard to protect those little critters. So while the honey bee is at the forefront of my business, I also give voice to the native pollinators as well.

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